Jean-François Leroy launched his Visa Pour l’Image photojournalism festival 20 years ago. The leading force behind all the operations, Leroy has a reputation for his strong opinions – which he says is misinterpreted as being bad temper. BJP’s Olivier Laurent talks to him in Perpignan.
Jean-François Leroy in Perpignan. Image by Olivier Laurent.
BJP: Véronique de Viguerie [the Paris Match photographer who took pictures of Talibans responsible for the death of 10 French soldiers] has been criticised for her work. Care to weigh in?
Jean-François Leroy: There is no controversy. Veronique does her job, she reports. It doesn’t mean that I support the Talibans. It seems that it’s only today that France realises it has been at war for the past six years. When a newspaper published images of Iraqis fighting the weapons of American soldiers they killed, no one minded. It’s not an apology of violence. What do these images show? They show that the Talibans are organised and that we are not winning it. It’s not propaganda. If the media had shown the video of the attack the Talibans posted on the Internet, then yes, that would be propaganda. Last year, Véronique was at Visa. Her exhibition was about the Talibans. So it’s not a media coup, it’s the result of years of work. The work of a journalist.
BJP: Back to the festival, it seems that such event is only possible in France, a country that continues to publish photo reportages in its magazines while others, including the UK, seem to favour the written text over photos. Why is that?
Jean-François Leroy: France is the cradle of photography. It gave photography to the world. This festival would not be possible anywhere else. I see photography attracting people in the US or in Italy, but it’s true that France is a bit of an exception.
BJP: Is photojournalism in crisis for the lack of exposure photographers get in the press?
Jean-François Leroy: For the past twenty years we have been saying that the print media doesn’t do its job, but this year I had 12 magazines ordering me photo reportages from 12 photographers. I show them that when one magazine invests time and resources in a photographer, they get something amazing. So, yes I am happy, but I’m still worried. I would prefer if this would happen all the time and not just for Visa’s 20th anniversary. But, I tell you, next year, I will have 20.
BJP: Some newspapers have started using larger images on their websites (see out article in the next issue of BJP). Is this encouraging?
Jean-François Leroy: If only they paid for these. Everywhere I hear that the advertising market online is going through the roof, but no one spends money on the photos. This year, I must have had offers from more than 20 magazines offering to publish Visa online. They wanted to promote the festival online but they didn’t want to pay for any of the pictures. I said no. I get two images per exhibition I can use however I want (still with limitations of course) that’s it. If you want more images, you have to pay for them, and that’s normal!
BJP: This year saw Getty Images becoming an official sponsor for the first time.
Jean-François Leroy: Getty is a very nice partner, as long as they don’t ask anything I cannot in good conscience do. They do have excellent photographers. Getty is a great marketer by showing that they can make money, but they still do have a pretty damn good editorial division.
BJP: And Canon just announced it would support the festival for a further five years. Was this surprising?
Jean-François Leroy: Five years was the best news. I spent so many difficult winters when I lost sponsors. Canon’s contract was coming to an end this year, so it was excellent to get them to sign for five more years. I’m luck to have smart partners – they are not sponsors, they are partners. Two years ago, Kristen Ashburn of Contact Press Images won the Canon Female Photojournalist Prize with her 6x6 black-and-white analogue photos. I was worried they might not be happy about it, but they just told me “It’s the jury’s choice, we cannot and don’t want to intervene.” Signing for five years shows the confidence they have in us.
BJP: Some critics think that the festival shows too much of the same photographers. After 20 years, do you still have a fresh eye? How do you choose the photographers and photos that will make Visa?
Jean-François Leroy: How do I choose the images? It’s my bad taste. I had someone tell me yesterday: “It’s not your fault if all your friends are the best photographers in the world.” Take Paolo [Pellegrin] for example, he grew up with us. He came to me 19 years ago with his work. Now, he is a superstar, he is fully booked for the next year, but he still comes to Visa. Do I still have a fresh eye? Ask the different collectives, look at Guillaume Herbaut and others. I look at everything I’m sent. If you send me a CD of your work, I will look at it and answer you. I receive a lot of crap projects, but I still answer them all. The day it will bother me to look at someone’s work, I’ll be done. I had the chance to create the festival I wanted. If you don’t like it, just create yours. Good luck.
Visa Pour l’Image will go on for another two weeks. The third week, which is not advertised, will see Leroy and five photographers visit Perpignan’s schools to inform pupils about the photojournalism’s values. This year, to celebrate Visa’s 20th anniversary, the commemorative slide show will be shown in Paris on November 03 and 04. The next day, Leroy will go on holiday.