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Olympus PEN in Micro FourThird form gets closer to reality

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Yesterday, we were reporting on rumours that the long-awaited first Olympus Micro FourThird camera could revive the Olympus PEN brand. Today, competing title Amateur Photographer has a similar report (you can check it out here). The magazine quotes Pen News Weekly, a Japanese trade magazine, as saying that Olympus' June announcement will be about a camera that features 'a considerably different outer design, that bears a close resemblance to the legendary Pen 18x24mm camera.'

Olympus president Tsuyoshi Kikukawa adds more details by saying that Olympus wants to appeal to customers that want a compact digital camera but with DSLR features. And he goes as far as to admit that Olympus has lost ground in the imaging business (ten years ago, Olympus was a leader in the digital camera market with its µ line).

Less than a month now before the new camera is unveiled (Olympus has already started advertising the new camera, teasing readers with the word: "Envy")

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1854 brings you a daily dose of photographic news, from the latest gear to the best exhibitions to the best insights on ongoing and upcoming trends in the industry. 1854 is written by the editors of the British Journal of Photography, the world's oldest photography magazine


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